Are You Leaving Money on the Table While Selling Your Home?
It’s time to sell your home. You found your agent. Now comes discussing the timeline and pricing of the home. Questions come up, such as, is it time to paint? Should we replace the bathroom vanity? What will actually bring us the most money?
When considering the return on investment (ROI) for your home, professional staging should be part of that conversation.
HOME PRESENTATION
The presentation of your property to prospective buyers is a key factor in achieving maximum value.
The photos used in the listing are the first step to getting buyers in the door. An empty room draws less attention than one with furnishings. Virtually staged rooms may draw in buyers, but the in person experience often falls flat.
A professionally staged room creates a market-ready presentation that enhances the style and functionality of a space. Not only will buyers be drawn in by the photos, but they will stay and walk around a space that supports their lifestyle. In fact, 83% of buyers’ agents reported staging improved their clients ability to visualize living in the home (NAR, 2025 Profile of Home Staging).
FLYING OFF THE MARKET
When a home sits on the market, buyers start to wonder “why?” They ask "what is wrong with the home?” The longer the home sits, a price reduction or heavy price negotiations are not far behind.
A well staged home creates a strong first impression and emotional connection with buyers. Any awkward spaces that may confuse buyers become cozy nooks and comfortable living areas. With staging, buyers can see beyond small cosmetic issues and feel the flow of the space. In 2025, the NAR found that 49% of sellers’ agents reported staging reduced time on the market. Avoid the nail-biting waiting for offers and the disheartening negotiations by staging your home.
DOWN TO NUMBERS
Now that we’ve discussed HOW staging can impact a property, it's time to talk numbers.
There are many factors that impact the price you list your home at. Square footage, bedrooms, bathrooms, updated appliances… Did you know that home staging can impact that price too? In 2025, 36% of sellers agents saw an increase in dollar value of the property due to staging. 19% of those agents saw a 1%-5% increase in price (NAR, 2025 Profile of Home Staging). Bringing in data from O Designs, our average staging price for 2025 was just under $4000 for a three month contract. Our median home list price was $1.2 million. If you are receiving a 2.5% sell price increase by choosing to stage with O Designs, your ROI would be roughly $26,000.
OUR SPECIALTY
O Designs by Orli Shoshan is a luxury home staging company located in Chicago that specializes in a clean, modern, and minimal aesthetic.
We have one staging team that collaborates for every project. Beginning with an in person walkthrough of the space, all the way to a final sweep as we remove the staging furniture before closing. We pride ourselves on our consistency and high quality across every project, no matter the size.
While you’re getting ready to list your home, ask yourself:
Am I saving money by skipping on staging? Or am I leaving money behind?
