The Importance of Staging a New Construction Property
Why Staging is a Non-Negotiable
The drywall is up, flooring is installed, and hardware has been selected. It’s time to think about your market strategy for your new construction property. As you finalize your realtor team and cleaning crew, another important decision is choosing the right luxury home staging company.
New construction homes are known for being pristine blank slates for buyers. The kitchens are thoughtfully designed with current finishes and the living spaces are open and functional. While buyers will appreciate the quality of your build, that may not be enough to close the deal on its own.
Luxury home staging can help translate your vision of the home for buyers to walk through. By creating lifestyle vignettes, a buyer can build an emotional connection to the space, leading to more offers on the home. Professionally staged homes also eliminate one of the most common challenges in vacant properties: helping buyers understand scale, layout, and how furniture can live within the home.
In competitive luxury markets like Chicago, presentation matters. Staged properties often stand out immediately online, during private showings, and across marketing materials.
Reaping the Benefits
Luxury Home staging is well-known for delivering a strong Return on Investment (ROI). In 2025, 36% of sellers agents saw an increase in dollar value of the property due to staging. 19% of those agents saw a 1%-5% increase in price (NAR, 2025 Profile of Home Staging).
Based on internal project data from O Designs, our average staging price for 2025 was just under $4,000 for a three month contract. Our median home list price was $1.2 million. If you are receiving a modest 2.5% sell price increase by choosing to stage with O Designs, your ROI would be roughly $26,000.
A reduction in time on the market is another major advantage of luxury staging. In 2025, the NAR found that 49% of sellers’ agents reported staging reduced time on the market. This is driven by the top-tier presentation and immediate emotional connection buyers build with the property.
For developers, investors, and luxury real estate agents, staging continues to be one of the most effective marketing tools available.
The O Designs Approach
At O Designs by Orli Shoshan, we specialize in luxury home staging in Chicago with a refined, modern, minimalist perspective.
Every project is tailored to the property. We prioritize curated furnishings, strategic layouts, and a clean visual language designed to elevate buyer perception.
In today’s market, staging a luxury new construction property should be considered an essential part of the sales strategy. With years of experience and many new construction projects in our portfolio, O Designs continues to help developers, sellers, and agents present properties at the highest level.
